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The writer as popstar – Benjamin von Stuckrad-Barre was and is the role model of a new type of author, someone who makes conscious decisions about the devices he uses to communicate with the public. Just like in pop music – and authenticity be damned. What happens when one’s own "brand" starts do dominate one’s life is the story told in PANIKHERZ in the form of the ultimate pop novel, the only way to understand Stuckrad-Barre’s autobiography.
Here, the unmitigated "I" is not only okay to use – there is truly no way around it. And because Stuckrad-Barre is also a great neurotic, he becomes the merciless reporter of his own unravelling. He watches himself as he is drawn downwards into the spiral of addiction – to the sound of Udo Lindenberg’s songs and their promises: Stay high, keep moving and always be cool.